Many people tend to respond to homelessness reactively, either by giving cash or with a cup-of-soup-and-a-blanket approach. This creates dependency and chronic homelessness. In the year 2021 we were met with this problem as a NGO, U-turn Homeless Ministries. We needed to activate the community in giving responsibly and not re-aiding the homeless/ addiction cycle. The Michange voucher was birthed. We went through endless workshops as the product needed to speak to two audiences. Two, the customer, a concerned public resident. One, the 'client', a person experiencing homelessness and needing basic needs services.

Audience One: Homeless community internal communication. The marketing collateral is found on the physical voucher handed to the 'client' - the basic needs services are iconized and written in 3 native languages to the cities region, namely Afrikaans, IsiXhosa, English. The basic needs services can be found clearly market with outdoor signage at the Homeless Support Centres Locally. A voucher is exchanged for a support service. 

Audience Two: Public facing communication for the concerned resident. The marketing collateral is found at reseller cafes and organization 4km to the nearest Homeless support Centre, a place the Homeless community goes to receives basic needs services.